Pets
2025
Halfpint Pet
Small dog, small bowl, big reorder rate
3.9×
return on ad spend
Category
Pets
Year
2025
What we did
Scripts, studio shoots, editing
Fresh food for small dogs. We let the dogs do the talking and the captions do the selling.
The brief
Halfpint makes fresh food in portions for small dogs, and their ads looked like every other pet food ad.
What we made
We filmed real dogs at home at mealtime, with the owner's voice on captions. No studio sets, no cartoon voices.
What happened
Return on ad spend reached 3.9 times, and first orders turned into subscriptions at twice the old rate.
The dogs did the selling. We just kept the bowls full.
Grace Lindqvist, founder
From the ads
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