Fitness
2025
Ninefold
A studio launch sold before the doors opened
$14
per lead
Category
Fitness
Year
2025
What we did
Creators, editing, paid social
A new strength studio with a waiting list to fill. Founding members came from three short ads.
The brief
Ninefold was opening a strength studio in eight weeks and wanted founding members before the first class.
What we made
Three coaches, one empty room and a simple promise. We filmed the space before the equipment arrived and cut ads that sold the first month, not the gym.
What happened
Leads cost $14 each, and the founding list was full eleven days before opening.
Our founding list was full before the paint on the walls was dry.
Tomás Vidal, co-founder
From the ads
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